You can adopt the Virtual Voice. Give it a name and it will be yours forever. It will interact with you and your customers and increase the customer engagement on your website and your customer-facing interface.
You could use this assistant to help your customer fill up online forms. It will guide them by voice and ensure that the customers are able to interact, understand what to fill where.
Your advertisement comes to life with an assistant who engages with the customers. Knowing his preferences, his feedback, his likes, and dislikes.
The customer with a problem will be connected to a Voice Assistant who can guide to do the first level of Problem Solving. If it gets solved, you have great customer appreciation; for difficult problems this assistant can book for a service technician visit to sort out the problem.